Twitter All-Americans

The odd reality of adults who tweet high school athletes

College Football is a big business, generating over 7.3 billion, with a B, dollars in revenue for all 128 Division I FBS football programs. The people who are invested in these schools, such as alumni and fans, take College Football extremely seriously. And while, at one time, this almost religious experience was mainly practiced in the South, now other regions, such as the Midwest, West Coast, and even the Northeast, are starting to catch the “College Football Fever.”

Along with this intense dedication comes a deep desire to be involved in what breeds success: recruiting. Recruiting has now become somewhat of its own sport within college football, as a myriad of websites are completely devoted to reporting on recruiting, like 247 Sports (Owned by CBS), Rivals (Owned by Yahoo and acquired for $100 Million), Scout, and ESPN RN (Owned by ABC). These websites generate revenue through membership fees for “insider” articles and advertisements from some of the largest supporters of college football.

There also comes an even more peculiar side of following High School athletes on Twitter. Yes, if paying to learn about 16, 17 and 18 year old’s wasn’t odd enough, a select few take this a step further by choosing to follow and tweet at these teenagers on Twitter.

This practice has become very popular among SEC fanbases, but that should be expected since “It just means more!” is the motto of their Network, which generates over $524 million in revenue in its first year of existence, for their schools. However, this practice isn’t unique to just SEC fanbases, but has become a staple of the college football world across the country.

Just take a look at multiple tweets sent to recruits in recent history.




Yes, “mature” adults are tweeting at teenagers about going to their schools, and, God forbid, if you don’t pick their school, you will deal with a plethora of insults attacking everything from your character to the very talent they once admired for not choosing a particular school.


So my question to the Twitterverse is this: do you think that tweeting recruits will impact their life-changing decision? The answer seems to be an obvious yes, which is illogical if not completely self-absorbed. And trying to explain that concept, that someone a kid has never met or heard of could somehow sway the most important decision of their young life, is like smashing your head into a brick wall. You can’t rationalize with people who tweet at 16, 17 or 18-year-olds, because irrational thought is at the basis of these decisions.

Next time you think about tweeting recruits, please take a minute to consider the true effects. Think about when you were a teenager. Would you want adults, that you don’t know, constantly telling you to go here, don’t go there. The answer from me would be a resounding “NO!”  They aren’t listening to you and will make their decision with or without a tweet with emojis and exclamation points. So use your time a little more wisely, and think about the kid behind the account.


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